Research Project Overview

The Organizational Use of Video Storytelling will address the following questions:

How are organizations using and disseminating video today?
Who are the primary audiences for organizational storytelling using video?
What are primary reasons driving organizations’ video strategies, and how big a priority is it?
How has online video changed the ways organizations create and disseminate their stories?
What are the best practices in leveraging video to reach audiences in new ways, and what organizations are doing it well?
How are organizations using video podcasts, YouTube, and other online video platforms, and measuring the success of their video efforts?
What are the trends for online video as storytelling for the next 3-5 years?
How has this "video storytelling" changed the structure, content, and delivery of the “defining” organizational story?
Is the use of video changing the quality and transparency of organizations' stories?
What are the new rules for storytelling success when using online video?

Every organization has stories designed to communicate who they are to both external and internal audiences. Stories are a powerful force for internal innovation and external customer connection. The results of this study will yield insight into best practices for organizations wanting to leverage video to reach audiences and tell their stories in new ways.

This survey has expired.